Planning corporate events for your company can be complex. When it comes to corporate events, there are many mistakes that you’ll want to avoid to make the event a success. The following are some of the most common mistakes you may want to be mindful of when planning corporate events.
Not Setting a Goal When Planning Corporate Events
Not having a clear goal in mind for your corporate event can be successful or unsuccessful. It would be best if you had an idea of what you are looking for when planning an event. This will help determine the type of corporate event you should be planning and the best attendees.
Not Understanding the Company’s Culture
It’s essential to understand the company’s culture before planning an event. Speakers, outfits, food, and more can be culturally insensitive if you’re not careful. It’s best to contact the host of your event to get a list of dos and don’ts that can help you understand what is or isn’t appropriate.
Ignoring the Company’s Values
To have a successful event that does not go against the company values, it is vital to have a consistent brand strategy. A company’s mission statement should be used to plan events. This will help avoid wasting time and money on events that do not align with the company. The event should be cohesive with the company’s values and goals, which can be found in the mission statement.
Not Following Through With What’s Been Agreed Upon in Initial Meetings
At the initial meetings for the corporate event planning, it’s essential to determine what the company expects from you. If they want to implement a marketing campaign or idea, these should be agreed upon during these meetings. You need to follow through with what was agreed on at the meeting to plan accordingly.
Planning Corporate Events Without Considering Budget and Logistics
Proper planning is necessary to avoid the frustration of last-minute logistics. Planning an event means considering many aspects such as location and catering and, of course, budget. Your finances need to be realistic, and you also need to know which expenses you can cut out or reduce. Your finances need to be prepared in advance because these events can become quite expensive–even more so if you decide on a venue that is a little farther away from your city or town.
Failing to Take Into Consideration the Location and Climate
Event planners should always consider the location and climate of their event. Doing so can save them time, money, and headaches. For example, if you’re planning an outdoor event in summer, you’ll want to plan for good shade, and a location close to cold water or ice cream stands. Ensuring guests are comfortable is essential. You don’t like to schedule an outdoor event without considering the weather. Make sure to have a backup plan, such as moving the event indoors if it rains or happens to be too hot or cold.
Not Choosing the Right Venue
Picking out a venue that is too large for your guests can quickly throw off your budget and may cause more expensive than necessary food and drink costs. It’s essential that you do some research beforehand on venues and how many people each can accommodate. Salero corporate event packages can help make your corporate event professional and accommodating.
In today’s business world, corporate events are often seen as an opportunity to boost morale and show appreciation. As corporate event planners, many decisions must be made to ensure success.
Avoid these mistakes by understanding the corporate context, planning carefully, and following up on what was agreed on at initial meetings!